Marketing Communications

                                  The Promotional Mix of Rolex

Advertising;
  Rolex advertising are emphasis the history, tradition and everlasting elegance of its brand. It reinforces its brand image in the current context and links it with its rich history and tradition. Recently, Rolex had launched an advertisement campaign with the theme"It Doesn't Just Tell Time. IT Tells History". In another campaign it highlighted the famous wearer of the brand which included US president, Social reformers, sports and music celebrities.

             

  

Sale Promotion;

  As a luxury brand Rolex does not use sales promotional techniques which has the risk of reducing the high prestige associated with the Rolex brands.

Public Relations

  Rolex maintains a well-organized public relations team which works as the voice of the company with the general public. Following the recent trends it has entered  in Facebook, LinkedIn and other social media to better connect with its customers and stakeholders.

Events and Sponsorship:

  Rolex is the official time keeper of Wimbledon and the Australian Open tennis grand slams. Rolex has been a part of the golfing world for years. It is the official time keeper for the majors. The Open Championship and The U.S. Open. In 2013, Rolex became the official timekeeper to the FI Formula motor racing championship. Rolex has also been the official timekeeper to the Le Mans 24 Hours motor race since 2001.

• Rolex watch is the main sponsor of clock in all tennis tournaments
• Rolex sponsors world golf tournament in 2003.
• Rolex sponsors in US open 2009 and 2010.

        

Product Concepts

                                                       The product line of Rolex.



                                             Date-just: the ultimate Rolex classic. Introduced in 1945; The world's first self-winding wristwatch chronometer to display the date in a window; The first Rolex equipped with the distinctive Cyclops lens for easy reading of the date; The most versatile  Rolex model; A timeless archetype of style. precision .



  Date-day: The most prestigious Rolex model since 1956; The first calendar wristwatch to show the day written in full, in addition to the date; worn by more presidents, leaders and luminaries than any other watch; Available exclusively in 950 platinum or 18 ct gold created in Rolex's own foundry; Precision-manufactured within microns.





Daytona; A legendary beach in Florida synonymous with speed;An iconic chronograph that was born to race; Equipped with a tachymetric scale on the bezel to measure speed; Enables precision timing to one eighth of a second





Deepsea; Rolex's most over-engineered divers' watch, featuring the patented Ringlock System a lightweight, yet nearly indestructible internal frame; Capable of withstanding over three tonnes of force and depths of 3,900 metres; used by professional diver when ultimate reliability and robustness are a must; Built for the extremes.




Explorer; A timepiece born in 1953 from the first successful ascent of Mount Everest; Its chromalight hands and hours markers grow in the dark up to twice as long as standard luminescent materials; Its self-winding Rolex movement delivers ultimate precision and reliability.

Personal Selling and Sales Management

                                              Sales Management of Rolex            
    
                                                                Traditionally  Rolex watches are sold in the stores. The sale managers personally assist customers purchase and manger sales. on the job description of sales manager,Roles seek an experienced, professional manager with excellent communication, interpersonal and organizational skills. Our Sales Managers must have the ability to meet goals, work in a fast -pace  environment and promote and energize the customer's home furnishing experience. As a sales manager you will be responsible for enhancing the customer shopping experience and direct activities to sales support functions. if you have a passion for service, a zest for people and achievement and energy to excel in a high performing retail culture, we want to speak with you.

expectations:
·Create an environment of creativity and comfort with the customer

· Plan, develop and execute strategic prospecting to increase associate and store profitability.

 · Follow, support and enforce company policies and procedures.

· Partner with the Store Management team to enhance the customer experience consistent with company  image  and standards.

· As a Sales Manager, you must have a professional sales presence and be able  to creatively guide customers through their purchasing decision by utilizing a  relationship sales building process.

· As a Sales Manager, you must have a professional sales presence and be able to creatively guide customers through their purchasing decision by utilizing a relationship sales building process.

· Assist in opening and closing the store.

 · Excellent communication, interpersonal and organizational skills.

· Encourage and develop fellow associates to achieve their goals along with   the showroom.

·  Perform additional functions that may be assigned at the discretion of management.

Qualifications:

· Computer skills and the ability to learn new programs.

· Proven track record of sales success preferably in a big box, commission sales environment.

· Desire to succeed within a revenue-driven atmosphere.

· Minimum of two years sales management experience preferred