Developing a Global Vision

                                                Globalization of Rolex   
  Globalization is current trend and it has become an imperative for business . Rolex grab this opportunity to expand its business empire.

 
 Rolex targets markets throughout the world. Watch making in Switzerland was introduced in the middle of the sixteenth century by Huguenots. Around 1785, about 2000 people worked in the watch making industry of Geneva, which is the first globalization of watches. Then, the late seventeenth and the late eighteenth centuries, the center in the world of watch industry was Britain.
By 1901 Switzerland was again the most efficient producer of mechanical watches. Rolex watches are sold to most developing countries, such as China, India, Brazil, and the developing countries, such as America, England, French. Today, Rolex most revenue come from sale on the other countries.

Rolex In Asia.
Asia market is a new eldorado for Swiss brands,
1. Hong-kong, 485,4 millions of CHF  (2009-2011;+131%)
2. China,1704,5 millions  (2009-2011;+119%)
3. Singapore, 109 millions (2009-2011;+54,4%)
4. Japan, 97,4 millions  (2009-2011;+43,4%)

As the most growing market, China is always Rolex's main target market. 


Asian loves luxury as a symbol of Occidental culture. In fact they are very sensible to branding movies and brand imaginary.