Rolex Movements Are All Hand-Assembled
One of biggest misconceptions about Rolex is that machines build their watches. This is because traditionally Rolex didn't communicate much on this topic. The truth is that Rolex watches are mostly man-made Rolex uses machines in the process for sure. In fact, Rolex easily has the most advanced watch making machine in the world. The robots and other automated tasks are really used for tasks that humans aren't capable of. These include sorting, filing, cataloging, and very delicate procedures that requires a machine to handle. Most of these machines are still human-operated though. And everything from Rolex movements to bracelets are assembled by hand.
It Takes About A Year To Make One Rolex Watch
An advertisement for Rolex long ago claimed that it takes about a year to make a single Rolex watch. Rolex produces almost a million watches a year, but surprisingly, no shortcuts are taken in the manufacturing process. Rolex is however interested in quality and efficiency. Basically, the entire company seems focused on producing the best watches, and continually seeing how they can make them better. If you look at Rolex watches over time, they are more about evolution rather than revolution. They are constantly learning how to improve quality through better processes and techniques. Nevertheless, from starting to shape the parts of the case to testing a completed watch for accuracy, the process takes around one year.
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